Leslie Fernandez

Olivia Wood

Final mini-project

12/14/20

                                                 Instagram advertisement posts

Instagram was created in 2010 along with snapchat and other internet outlets. Instagram was specifically used to post pictures and videos of yourself and others in real time. It was to check up on how your friends are doing or your family but it was not what it is today. Today instagram is one of the biggest social media outlets in the world where not only do people advertise products and clothing but in fact make five to ten minute long IGTV videos. Instagram has evolved tremendously  and now due to the app’s popularity we can analyze the difference between an effective and ineffective advertisement. 

Advertisement on instagram is mainly used to grow a brands exposure meaning most of the time many instagram users will promote the brand by using one of their materials in a photo, video or instagram story. The famous Kardashian family is known to successfully advertise materials, clothing and more and this is simply because many people trust their reviews. The Kardashian family is boujee, very classy therefore when they use a material or a brand that is not their own or their families the people trust that this material is good. A successful advertisement comes from a well known and trusted instagram user. 

Adding on, instagrams  users need to have a trend when they advertise products. Taylor Giavais is known for being very connected to nature, spirituality, knowing a lot about mental health and all things related to babies. When Taylor advertises something it is usually about something she constantly speaks upon such as crystals or an organic baby product. This user only posts and advertises things that are familiar to her likings and for her to continue that trend will only make people more and more interested in the product she is advertising. 

An unsuccessful advertisement would be from an instagram user called Danielle Cohn. She is sixteen years old and has gained a following because of her music and her daily life that she constantly posts.  Due to recent events Danielle has gained a negative following and many of the things she advertises are seen as cheap and untrustworthy. When users have a negative following meaning that most followers come to hate instead of love. When users have a bad reputation and constantly do or say things to make matters worse they loose respect and lose followers making it even harder for them to advertise the product. 

If you want to successfully advertise products brands want you to sell then follow these four steps. First, gain a following and have at least more than ten thousand followers. You want these followers to be interested in one or two specific things and this can be lifestyle, food, etc. Then you want them to trust you and see that all products you are advertising are worth their money and time. You want to do this by first having a good reputation as a person, and secondly have a lot of background knowledge on your trend ( your instagrams focus) and make sure what you are advertising connects to your trend. People will believe that you are selling this because you personally believe it’s good for their well-being and they trust you have used it before since it goes with your lifestyle/trend. Next, do not advertise too much or else your viewers will become tired of your posts and skip right past it. If you are going to advertise several products spread them out into your month and post one advertisement at least weekly. Lastly, don’t stress so much about it! Yes it is making you some pocket money but it is not your main priority. 

Advertising on instagram is one of the most effective selling campaigns due to the apps popularity. All it takes is for Kim Kardashian to come up on your screen and tell you that this is the straightener you need. Successfully advertising on instagram  can be incredibly hard but with the right audience and focus it is achievable. 

If I was to promote this on my instagram page, it would fit my trend because I mainly post fashion and lifestyle photos. Here I would be advertising this Tommy Hilfiger sweater and if I had a large following my followers would be invested because this is a famous brand.

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